Photo Credit: Music to Life at UC Berkeley
Community Partners & Hosts
Here’s how the AMA might benefit your community:
- Positively highlight the sociopolitical issues of the host city, Community Host/Partner and the key nonprofit or municipal problem-solvers of these issues;
- Attract new sources of funding and underwriting: for Community Host/Partner, for artist, for nonprofit partnership, for overall community issue;
- Identify and mobilize a network of local artists to bring musical innovation and creative solutions to these community challenges;
- Connect social mission-driven organizations with these artists, activating new strategies around music’s power to attract supporters, build community and advance cause-related missions.
If you’re considering becoming a Community Host/Partner and incorporating the AMA into your organization, the following criteria can help you determine if the AMA is a good fit. Do you and/or your area/region have (or have connections to):
- Visible music-affinity groups (ASCAP/BMI Chapter, music school, Grammy Chapter)
- Annual like-minded events with reach (conference, festival)
- Strong University ties or other educational groups
- Music or arts friendly environments (patrons, philanthropy, venues)
A Community Host/Partner adopts the AMA framework – available for free – into their management and operating structure, and they are guided by the Music to Life team around planning, budgeting and implementation. After an intensive orientation, Hosts follow the recommendations of Music to Life’s step-by-step Accelerator Playbook – a complete operating manual on how to run an Accelerator including:
- Artist recruitment, screening and on-boarding (sample application, review panelist forms and agreement letters, orientation process, press releases)
- Curriculum development (sample timelines, curricular topics, instructor/mentor references and ideas)
- Calendar of meetings, one-on-one mentoring, special events
- Evaluation (measuring progress at various stages, trouble shooting along the way)
- Marketing/promotion (stories, PR strategies, cultivating followers)
- Other (sample documents, branding guidelines, participation in National Network, etc.)
Each Accelerator involves several key community players:
- Community Host/Partner (festival, university, conference, music-driven affinity group), as noted above, who provides the local platform from which the Accelerator will be cultivated, announced and supported. By incorporating the AMA framework, Community Hosts add a community revitalizing tool to their mission, attracting new sources of support and realizing a higher profile in their community, innovative impact recognition and positive media opportunities.
- Lead Nonprofit/s or social enterprise Organizations (advocacy groups, community development, social service, music education, etc.) who will partner with participating Activist Artists to house and sustain the collaboratively conceived project. Through their participation in the Accelerator, Lead Nonprofits typically find new avenues of funding, cross-sector pollination and increased awareness for their cause and organization.
- Community Allies (philanthropists, like-minded businesses, media, artist support groups) who offer mentorship, instruction, support and other resources to insure a successful project. Through their participation, Community Allies typically realize a higher profile in their community, innovative recognition and positive media opportunities.
How do we get started?
Interested prospective Community Hosts/Partners schedule an initial conversation with Music to Life’s Executive Director, Liz Stookey Sunde.
Following this call, Community Hosts complete an application (available online in early September 2020)
The application is screened by the Music to Life Team and approved Community Hosts are contacted to begin their orientation and on-boarding process.